A NTU Live Project Brief with Boots No.7
BLUE LIGHT BARRIER
Working in collaboration with Mia Harcourt and Clara-Adriana Fitzgerald
THE BIG IDEA
THE OUTCOME
SKILLS
To reassure the 'Digital Absorber' (The Consumer) that the skin effects from their non-negotiable screen time can be prevented.
We created the hypothetical hero-halo product range 'Blue Light Barrier' consisting of a Day and Night Cream, Serum, Eye Gel and Hand-Cream. The range aims to provide digital damage protection against the Blue Light (HEV Light) we absorb from our screens, targeting the visible skin effects, wrinkles, fine lines and pigmentation. We created packaging that glows under LED lights, clearly reinforcing our big idea and visually differentiating the range from other blue products. The launch event, held at the London Eye, puts emphasis on the better known damaging effects blue light has on the eye, with a blue carpet gaining media coverage and celebrity attraction.
- Collaboration and Teamwork
- Communication
- Presenting and Pitching
- Graphic Design
- Product and Packaging Design
- Idea Generation
- Concept Development
- Creative Problem Solving
- Marketing Strategy
