A Beer Range Collaboration
VISION
Working with Nottingham based clients; Castle Rock Brewery and Wigflex on a NTU Live Project Brief
THE BRIEF
Create a cohesive and exciting concept for a hypothetical range of “Wigflex x Castle Rock” collaborative beers.
OUR RESPONSE
It was important for us to create a collection that reflected both companies values, visual identity and culture. We created the concept ‘Preserve the Night,' inspired by the idea to produce a beer range that includes a trinket to remember a night out.
SKILLS
- Graphic Design
- Idea Generation
- Concept Development
- Art Direction
- Experimenting
- Risograph
- Communication and Pitching
- Teamwork
THE OUTCOME
Our beer range 'Vision,' consists of three beers named 'Blurred,' 'Night' and 'Haze' inspired by different types of vision. Our finalised design recipe was inspired by a visual balance of Wigflex’s rave culture, alongside Castle Rock’s bright and simple yet effective branding. The final mock-ups reflected a cohesive and imposing solution, whilst incorporating the innovative detail of a sticker on the lid reinforced our idea of a memoir from the night. Our range was assisted by a variety of multimedia and experimental promotional content and presented to clients at a Beer Expo.
