A Fashion Film
RADICAL SELF-LOVE
Working with client 'All We Are' a UK based jewellery brand on a NTU Live Project Brief
THE BRIEF
To produce a Fashion Film for the jewellery brand "All We Are" that celebrates their audience and ethos, with jewellery being the hero of the story.
OUR RESPONSE
Taking inspiration from the film Kill Bill, our aim was to reflect the narrative of power and rebellion, using the jewellery as a symbol for empowerment, appealing to the youthful and expressive All We Are consumer.
SKILLS
- Video Editing (PremierPro)
- Graphic Design
- Idea Generation
- Concept Development
- Creative Direction
- Post Production
- Communication and Presenting
- Teamwork
THE OUTCOME
Radical Self-Love conveys a narrative of empowerment and rebellion, aiming to portray the ideology that wearing All We Are Jewellery builds confidence and self-expression, whilst advocating the importance of self-love to the consumer. The film takes inspiration from director Quentin Tarantino’s iconic close-up shots, as well as incorporating Kill Bills' signature font in the title and end credits. This compliments the decision to use Miley Cyrus’ cover of ‘Heart of Glass,’ fulfilling the connotations of rebellion, whilst conveying an edgy and upbeat feeling, keeping cohesive with the quick and snappy edits.
