A Visual Report
REDISCOVER.
THE BRIEF
To design and deliver impactful fashion communication and promotion outcomes that push the boundaries of industry standards in response to a problem.
MY RESPONSE
Rediscover explores the idea of making streamlined wardrobes appealing and engaging to Gen Z consumers, through the use of colour, redefining the stereotypes of a typical capsule wardrobe. In a world where overconsumption has become a part of modern culture, my outcomes aim to address this problem by assisting consumers aged 18-24 in reflecting on their consumer buying habits.
SKILLS
- Idea Generation
- Research Development
- Problem Solving
- Graphic Design
- Concept Visualisation
- Branding
- Layout Design
- Printing
- New Software (Adobe XD)
- Marketing Strategy
THE OUTCOME
My primary outcome, a wardrobe app aims to provide users with a simple, step by step, accessible tool, that helps them reflect on their wardrobe, style and consumer behaviour, in the hopes to assist them to make more mindful fashion choices. Alongside this, my secondary and tertiary outcomes of social media accounts and a website, assist the apps exposure, engagement and reach to the consumer.
